NEW IMAGE FOR THE CONCEPT STORE ON VIA DEI MILLE IN NAPLES

Yamamay has invited Archivio Spadacini in partnership with MOMENTI®, so that they could create this personalization of the central space of the flagship store in Naples via dei Mille, with the intention of representing the beauty and values ​​of its brand through the creativity of Archivio Spadacini and technology combined with the craftsmanship of MOMENTI®, who patented an innovative and environmentally friendly fiberglass coating, totally customized for the specific use, which adapts to different surfaces and materials with great flexibility and effectiveness.

 The historic Yamamay shop in via dei Mille in Naples, after been subjected to a restyling operation, it has been decorated with the Maestro's original graphics Beppe Spadacini, reinterpreted by Archivio Spadacini.

The integration of printing into the environment has been studied in such a way meticulous to build a trompe-l'oeil thus amplifying the space and creating an immersive and vibrant experience for the visitor in which nature, which has always been the protagonist of the collections and of the story of Yamamay lights up with vivid and intense colours.

The protagonists of the story are the pristine nature, in which alternating water, sky, water lilies, flowers and butterflies, totemic animal of the brand since its foundation as well as a symbol of beauty and transformation; the blue and serene sky that evokes instead that of the Neapolitan summer, the city that gave birth to the founders of the brand.